Eterna is a citizen science game that teaches players to design RNA molecules by solving puzzles. We worked with the team at Stanford School of Medicine to launch OpenTB, a campaign to develop a new diagnostic device for tuberculosis. Using RNA to detect active tuberculosis in blood samples could provide a fast, accurate, and open source method to help diagnose and treat TB patients all over the world. By analyzing, redesigning, and play-testing the game experience, we helped grow the player community to address this unique biomedical challenge.

 

 

The development team at Genentech sought a compelling way to tell the story of the amazing effort behind a new antibody created to treat Hemophilia A. But the story spanned over 30 years and involved the complex biology of the clotting cascade. After interviewing the scientists involved in the discovery and development of the new medicine, we brought it to life through vivid animation and original metaphors.